In a nutshell, the reason why social media is such an essential part of inbound marketing is that it is a more personal way to engage with your target audience. This is true for all stages of their buying journey.
So, if you want your leads to choose you by the time they’re ready to be paying customers, you have to make your business visible – and that’s exactly where social media is at its most powerful.
Having said that, let’s dig a little deeper. Here are 6 reasons why social media is important for the growth of your PT clinic:
6 benefits of social media for inbound marketing
1. It helps your audience experience your brand
Inbound marketing is all about attracting customers to you rather than you going after them.
Social media helps this cause through the content that you post on your timeline which, in turn, will be visible to your audience when they scroll through their feed.
The more engagement and shares you get from your posts, the more people are likely to see them. The more people see your posts, the more your brand and its personality stand out.
2. Social media helps you understand your audience better
Here’s the thing: Not everything you post on social media is going to go viral. A lot of them are going to flop – and that is totally fine.
Social media helps you understand what your audience wants simply because it’s human nature. We engage in things we like or, at the very least, are intrigued by.
It’s going to take some trial and error (a lot, actually) but, eventually, you will find what your audience is interested in. And, when you do, you can then match your content as necessary.
3. SEO isn’t complete without social media
SEO, or search engine optimization, is what makes your website visible when people search for related terms on Google, Yahoo, Bing, or other search engines. The better your SEO, the better your chances of being seen.
However, you will also have thousands if not millions of competitors. So, even with the best SEO, much of the content you produce likely won’t get its due attention. Such is the fate of many small fish in this massive ocean we call the internet.
Thankfully, social media is an easy way for your target audience to see your content. The more engaging and active you are on social, the more people will search for your PT clinic. Not to mention, you can use your posts on social media to channel traffic back to your business’ website.
4. Social media helps you scope out your competition
As previously stated, social media offers you a platform to engage with your audience. The same is true for your competitors, too. And, truth is, some of their posts will see better results than yours.
Use that to your advantage. See what your competition is doing to charm their audience then do it better. Add your twist to it so your brand’s personality stands out.
The large companies we all know of do this all the time. For example, let’s say Nike releases a new shoe and launches a new social media campaign to go alongside it. Very soon, you’ll see Under Armour, Adidas, and other shoe companies do the same with campaigns that suit their brand better.
5. Your target audience spends a lot of their time on social media
According to statistics, 4.48 billion people use social media (2021) and, on average, spend nearly 2 and a half hours on different platforms every day. A lot of these people could very well be your audience.
Pairing social media with your content and marketing efforts allows you to get in front of your audience during their leisure time.
Furthermore, even if you don’t have a huge following yet, the ones who do are already interested in what you have to offer. And, who knows? Seeing your post just might be the push they needed to make a purchase.
6. Social media is an excellent place to communicate with your audience
When you communicate with your audience, you’re also reaching out to them on a more personal level. That human-to-human connection is important if you want your physical therapy clinic to thrive.
Social media, like Facebook, for example, makes that easy to do with comments, messaging apps, and reviews.
So, whether they are questions about your product, a comment about your customer service, or even a bad review, try to respond to them all to show your audience that you care and that you’re paying attention.
Conclusion: Why social media is important for business
Social media is crucial for all your marketing and branding efforts because it’s the shortest bridge that connects you to your target audience. This brings many other benefits, such as the ones I’ve listed up top.
To end this, allow me to tell you what we believe here at Ad Doctors Digital: Size doesn’t matter. It’s the motion of the ocean.
So, if you want your small fish to make big waves, contact us and we can collaborate. No risks; no commitments.