Because of your PT clinic, you and I share the struggle of needing more hands to handle the day-to-day needs of a growing brand. That, of course, includes the labor of managing numerous accounts on different social media platforms.
But, despite how stressful, confusing, and downright exhausting it is, having your business represented on various platforms can be vital for its growth.
To help you out, this blog is going to be all about how to manage multiple social media accounts, the pros and the cons, as well as tools that can help make your job so much easier. Are you ready? Here we go!
7 tips on how to manage accounts on multiple social media platforms
1. Use apps and software.
The goal of these apps and software is, simply, to help make managing multiple social media accounts easier. Every one of them has different things to offer, too.
Hootsuite, for example, gives you access to all of your social media accounts in one dashboard. This feature might seem simple but it can streamline your workflow quite a bit.
There are many other apps and software that help with managing multiple accounts but more on that later.
2. Automate, automate, automate.
Content is king in modern-day marketing. So, if you want your social media presence to grow, you’re going to have to post consistently.
That alone is challenging for many small businesses, as I’m sure you know, and it gets even more complex the more platforms you’re on.
The best solution to this is to automate your posts. Take the time to create your content in batches then use an app to schedule when and on what platform they’re going to be posted. This way, you won’t have to stress about posting content (at least for the foreseeable future).
3. Create a comprehensive content calendar.
Content calendars are, well… calendars that show you what to post, when to post them, and where to have them posted. This goes hand in hand with automation as they both take away some of the stress that comes with posting regularly.
4. Delegate.
You don’t have to do things alone. As business owners, we understand the longing to do everything perfectly. Hence, the uneasiness to delegate tasks.
But, as Winston Churchill said, perfection is the enemy of progress. So, if you want your brand represented on multiple platforms, let other members of your team help. Or, if they’re already stretched thin, we can collaborate and we’ll do the heavy lifting.
5. Repurpose content.
Different social media platforms also have different post specifications, hence the difference in algorithms. That doesn’t mean you post entirely unique content for each of them, though. You just have to tailor your post to suit the platform.
For example, let’s say you posted a blog on your website about your clinic’s new stationary bike and why you think it’s worth every dollar.
You could post a carousel on Instagram that cites your every reason, an infographic about stationary bikes on Pinterest, and a short snippet of your blog on Twitter.
6. Your content doesn’t always have to be “yours”.
By that, I mean you can always share the content of other people, whether that be from another brand in your industry or someone from your audience. In social media marketing, we call this content curation.
Now, of course, there are limitations to this. You want your feed to represent your voice, so your posts can’t all be “shared” content. Moreover, you’re going to want to share posts that align with the views of your audience, too.
There is no exact ratio between curated content and original content either, so you’re going to have to experiment and find what works best for your brand. In any case, think of curated content as a stop-gap so you don’t run out of fresh ideas when managing multiple accounts.
7. Planning is and will always be key.
With the competition being so high on social media, the truth is that winging it likely won’t put you above your competition. So, before anything else, plan your strategies.
We have an entire blog about the planning cycle but, overall, this includes:
- Gathering data about your audience and industry,
- Setting SMART goals,
- Formulating strategies,
- Further refining your target audience,
- Choosing which tools and platforms will help you achieve your goals,
- Implementing your strategy,
- Monitoring your results, and
- Fine-tuning your gameplan
Just having a fluid plan in place makes you a few notches better than most of your competition.
That being said, let’s talk about the tools that can help you manage multiple accounts better.
Tools and apps that make managing multiple social media accounts easier
Hootsuite
Hootsuite is a favorite of many social media marketers. Us included. It streamlines your workflow so much because it allows you to schedule posts on all your social media accounts, thus automating your content.
Not only that, it keeps all of your social media accounts on one dashboard, too. That’s so much better than having multiple tabs open because it minimizes errors, saves you time, and helps you manage your engagement without jumping from network to network.
Monday.com and Asana
We’re putting both of these together because, really, choosing which of them is better is largely a subjective matter.
With both of these tools, you can assign tasks and responsibilities to specific members of your time. If necessary, you could even add a deadline.
They both also have “calendar” views where, well… you have a calendar where you can assign content posts with details being as specific (or as broad) as you want them to be. Their calendar views are customizable, too.
Canva and BeFunky
Both software allows you to create graphics for FREE. Yes, they have paid versions but you can do heaps without paying a single penny. We’re grouping both of these, too, because we use them interchangeably.
Me, I use BeFunky when I want to create content based on photos that I took because it allows me to edit, crop, resize, make collages, and even choose the quality of my final image.
On the other hand, I prefer Canva for other types of graphics, including infographics, reels, and other types of content that are effective for different platforms.
We recommend both of these because they make repurposing content both fun and free – and that’s crucial for small businesses with multiple social media accounts.
Conclusion
So, I know I just listed 7 tips to help you manage your brand’s many social media accounts but if you take a step back and see the bigger picture, you’ll also see that they all come down to a few things: streamlining your process, proper planning, and trusting your team.
Streamlining your process means automating tasks such as when and where you post. Proper planning includes making a comprehensive content calendar and proper delegation. And, finally, trusting your small team to execute your vision effectively; not perfectly.
Now, if you don’t know to whom you should delegate, we’re more than happy to volunteer ourselves. We are a social media marketing and managing agency for physical therapists, after all. If you’re keen, contact us so we can collaborate.
